Enhancing Digital Experiences with Martin Cerullo

Original production by Thrive HR Exchange
Hosted by Matthew Chapman, Co-creator of Thrive HR Exchange and Founder of ChapmanCG

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There are no overnight success stories in improved organisational culture, structure and adoption of technology, but COVID-19 certainly has accelerated the progress for Dairy Farm. For a traditional brick-and-mortar company like Dairy Farm, the need to adapt quickly to the impacts of the pandemic became a true test of its change journey which started in 2017.

Martin Cerullo, who holds a dual role as a Group Talent Director and HR Director for the IKEA franchise, has a lot to share on these topics.

• Digitalisation of customer and employee experiences, such as platforms to drive communications and loyalty.

• Shifting structures and reallocating resources in an agile way.

• Enhancing employee experience by valuing safety and well-being.

Guest Bio:

Martin Cerullo works for Dairy Farm, an international retailer, in Hong Kong. He has two roles – Group Talent Director (responsible for learning, talent management and organizational change) and Regional People & Culture Leader for Dairy Farm’s IKEA franchisee across 4 markets.

He is an active advocate for the empowerment of women in the workplace, working with organisations such as The Women’s Foundation.

Prior to Dairy Farm, Martin spent his career in consulting, partnering with HR Directors on talent-related programmes across the world.

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